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| . . . . . . . . . . . . . . . . . . . . . |  Resource CenterMarketing Lessons from the Celebrity ApprenticeSo, I was watching an episode of the Celebrity Apprentice, Season 8, and with only five contestants left, it was really getting down to the wire. That night’s challenge was to create a jingle and a 30-second radio spot for Chicken of the Sea tuna. Why Spell Check May be Bad for Your BusinessOne of the writing tips I always read on various blogs and websites is to make sure you use spell check before submitting your work. While it's not a bad idea to have your word processing program run a quick spelling and grammar check, it is a mistake to rely on it. How to Optimize Your Website, Part 1Content rich. Keyword dense. Page titles. Metatags. These phrases are enough to make your head spin! While optimizing your site for the web can seem like a dizzying task, it doesn’t have to be. How to Optimize Your Website, Part 2By now, you should have between two and four strong keywords or keyword phrases (such as Buffalo copywriter, or Buffalo writer) you’ll be focusing on for each page of your website. So, now the question is, how do you incorporate them into your content? How to Optimize Your Website, Part 3It’s no secret that the very best way to optimize your website content is to build your site with your audience in mind. Provide compelling, targeted, and relevant information to them so that when they go to your site, they find what they need. That being said, there are things you can do to optimize your website. Writing for Print vs. Web: What You Need to KnowIf you want people to read your marketing materials, then you need to understand the difference between writing for print vs. writing for the web. Grammar Errors that Undermine Your CredibilityYou thought you left grammar behind when you graduated from high school. But as more and more of us communicate through writing (think emails, text messages, Facebook, Linkedin, etc.), it’s critically important to keep your grammar in check. |  Clients Say it Best “With Laura proofreading and editing my thesis, I was able set my worries aside! Laura's professional guidance, insight, and honesty helped me complete my thesis as I had envisioned.” — Marlene Trzaska | |